Blue Ridge Music Trails of NC
Destination by Design developed a strategic marketing plan for the Blue Ridge Music Trails of North Carolina to amplify its visibility and reach. Music has long-been an essential facet of Western North Carolina’s (WNC) cultural identity. The Blue Ridge Music Trails of North Carolina, an initiative led by the Blue Ridge National Heritage Area (BRNHA) and The NC Arts Council, seeks to promote the rich traditions of that musical identity. Thanks to the combined efforts of the DbD team, the Blue Ridge National Heritage Area Partnership, and its partnering organizations across WNC, the Blue Ridge Music Trails of North Carolina is growing its reach and elevating its voice.