Community Branding and Wayfinding

Destination by Design worked with the City of Lenoir to develop a place brand that would bring the residents together as a community of makers and musicians while broadcasting that identity to the surrounding areas. Building on the success of its award-winning Downtown brand (featuring a “Together We Create” tagline), the City adopted the tagline “Create With Us” to reinforce revitalization efforts Downtown and appeal to tourists as an inviting and creative destination.

City of Lenoir Logo
Lenoir Icon
Lenoir Tagline
City of Lenoir Community Branded t-shirt designs
City of Lenoir Brand Guide mockup