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City Of Lenoir

Community Branding and Wayfinding

Destination by Design worked with the City of Lenoir to develop a place brand that would bring the residents together as a community of makers and musicians while broadcasting that identity to the surrounding areas. Building on the success of its award-winning Downtown brand (featuring a “Together We Create” tagline), the City adopted the tagline “Create With Us” to reinforce revitalization efforts Downtown and appeal to tourists as an inviting and creative destination.

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Lenoir Tagline

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