The Town of Elkin

Elkin, NC, in the heart of North Carolina wine country, is quickly becoming known across the state as an outdoor recreation trail town and winery destination. But Elkin’s small DMO needed an overhaul and a more robust brand strategy to place them onto the national radar of wine aficionado’s and trail hounds. Our new “Explore Elkin”, “Find Your Trail” brand enhancement and strategy should do the trick. To be revealed in 2021.

Elkin stickers mockup

A Comprehensive Guide

Elkin Brand Guide Cover
Elkin style guide usage
Elkin style guide pages
Elkin Primary Logo
Elkin Sticker logo
Elkin Tagline
Elkin Brand Marks

Discovery and Analysis

Over 200 locals took part in a survey about Elkin’s current assets and its potential future. These responses help guide much of the brand from the general feel and theme all the way to potential color choices.

Elkin survey mockup

Custom Photography

Brand Storytelling

Elkin ipad site mockup
Elkin ipad site mockup
Elkin ipad site mockup
Elkin stickers mockup
Elkin t-shirt mockup