The Town of Elkin
Elkin, NC, in the heart of North Carolina wine country, is quickly becoming known across the state as an outdoor recreation trail town and winery destination. But Elkin’s small DMO needed an overhaul and a more robust brand strategy to place them onto the national radar of wine aficionado’s and trail hounds. Our new “Explore Elkin”, “Find Your Trail” brand enhancement and strategy should do the trick. To be revealed in 2021.
A Comprehensive Guide
Discovery and Analysis
Over 200 locals took part in a survey about Elkin’s current assets and its potential future. These responses help guide much of the brand from the general feel and theme all the way to potential color choices.