An Old Tradition for a New Generation
With the massive Millennial generation of Christmas Tree buyers on the immediate horizon, the NC Christmas Tree Association (NCCTA) wanted to communicate the timelessness of purchasing real Fraser Fir Christmas Trees and differentiate this experience from that of purchasing a fake tree in a store. The western North Carolina mountains are the only region on earth where Fraser Firs grow natively. DbD produced a campaign that leverages this place identity with a fresh brand and video series to entice a new generation to head to the mountains for a tree this holiday season.
Campaign Brand
