Neck of the Woods Local Flavor Trail
Destination by Design worked with seven counties in the High Country Region of North Carolina to develop a food trail and tourism map to connect communities through interactive digital formats while promoting cultural assets and local food businesses.
The interactive, mobile-friendly website provides business contact information, Google map directions, hours of operation, and other helpful identifying information for dozens of establishments in the region. A printed tourist map – and associated small business content – was also developed.
Outdoor enthusiasts have always flocked to Western NC to hike their way through this beautiful region, now – thanks to the Neck of the Woods flavor trail – revelers can eat and drink their way through it too.
DbD led the branding initiative, which was driven by a collection of regional partners who understand the role that food, drink, and leisure play in the region’s overall tourism and economic development . The engagement of a committee of regional stakeholders throughout the brainstorming and branding process was a central element to the success of the Neck of the Woods project. DbD collaborates with regional partners to develop consensus around a desired brand. A brand charette was held with the committee to ensure that everyone could respond and give input about the brand direction and the message that the region wanted to promote to its target audiences. The stakeholder input phase of our process involved extensive brand and market research, stakeholder identification, small business engagement, and community interaction; all of which fostered a sense of ownership by the community throughout the 7-county region.