North Carolina’s Next State Trail?
Project ScopeState Trail Master Plan
ClientsNorth Carolina Division of Parks and Recreation, Watauga County, NC, Ashe County, NC
Envisioning a World-Class Trail
- The process began with extensive outreach to public land managers to determine pre-existing levels of support for the trail.
- After a thorough research phase, DbD created a strategic brand platform to guide all communication about the trail.
- Finally, we created a visual brand system, website, and an educational video to carry the NPT vision into the public, and to affiliated landowners and stakeholders.
These efforts resulted in vital support and strong community buy-in before the planning process even began.