Experience the Deep End of the Piedmont.
In the Discovery and Analysis phase of this project, DbD conducted a kick-off meeting and vision session with the project steering committee. This meeting was followed by a phase of market research, including a community asset and product analysis. After conducting a brand study with three tiers of project stakeholders, DbD presented the research findings and used them to develop a brand platform, complete with the City brand’s positioning statement.
In addition to the positioning statement, the brand goals and objectives, brand essence, brand promise, brand theme, and brand message/tagline were also included.
Logo System & Stationery Mockup
Pattern Swatch Variations
Refining the VisionAfter developing the brand platform, a visual brand and logo system were developed and improved through two rounds of critique and refinement. This system serves as a foundation for the brand application development phase where the final deliverables were designed. In a visual brand presentation, the final brand system, brand application mockups, and marketing recommendations were presented to the City’s board and project steering committee.