Elevating Engagement for the Wilkes Fresh Mobile Market
The Wilkes Fresh Mobile Market is a mobile produce market selling fresh local fruits and vegetables at six different sites per week in Wilkes County, North Carolina. This program was created to increase access to healthy foods for the most food insecure parts of the County.
In order to elevate brand awareness and program engagement among core beneficiaries and charitable donors, Wilkes Fresh partnered with DbD to develop a sponsorship package featuring the program’s case for support, sponsorship levels, and pledge opportunities, while also showcasing the people who benefit from the program.
Additionally, the project includes on-location photography, art direction, and graphic design of recipe card templates and mobile market schedules which program directors can easily edit and reproduce as the program expands.
Sponsorship Package Design, Custom Photography, Art Direction, Graphic Design
Wilkes Fresh Mobile Market
Telling the Story
A bi-fold infographic brochure tells the story of the Partnership’s progress over the past 10 years – over $20 million in public infastrucutre investment, including 36 new miles of trail ad over $4.6 million invested in historic Main Streets.
The Partnership was able to leverage this brochure to communicate its effectiveness to local leaders and promote new tourism assets.