Community Branding and Wayfinding Destination by Design worked with the City of Lenoir to develop a place brand that...
Brand Strategy Development
A logo is only as good as the strategy behind it. Our branding process begins with in-depth, community-wide research and stakeholder engagement, and culminates with a Strategic Brand Platform- a well-articulated, written strategy document outlining all elements needed to execute branded activities for your community. This includes Brand Positioning Statements, Key Marketing Messages, Brand Story Themes, Brand Goals, Objectives, and more.
Land Of Rhythm
Cleveland County Tourism Cleveland County, NC, known to some as an Americana roots- music mecca, is poised for growth...
Explore Elkin
The Town of Elkin Elkin, NC, in the heart of North Carolina wine country, is quickly becoming known across the state...
Stagecoach Greenway
An Old Mill Town Gets A New Industry. The town of Lawndale and its surrounding communities had fallen in disrepair...
Chimney Rock State Park
There's more to the view.The Appalachian Mountains are home to a plethora of special places and people. Chimney Rock,...
City of Randleman, NC
Experience the Deep End of the Piedmont.Destination by Design created a place brand strategy and accompanying visuals...
Southwest Wyoming
Branding the Wasatch FrontierIn collaboration with TPMA, Destination by Design developed a community branding strategy...
Downtown Spindale
Breathing New Life into Downtown SpindaleA multi-pronged project to increase pedestrian mobility, develop a branding...
Blacksburg
Reviving the Old Iron CityAn integrated branding & streetscape plan that aims to connect more people to downtown...
Downtown Boone Brand
A Visual Identity for the Heart of the High Country
Alleghany County
Re-imagining the Heart of the Blue Ridge Destination by Design crafted a comprehensive brand strategy for Alleghany...
Anne Springs Close Greenway
Get Close to NatureGet Close to NatureDbD produced a promotional video for the Anne Springs Close Greenway that will...
Lower Haw River Trail
In the rapidly urbanizing Triangle Region of North Carolina, the Haw River is a vibrant natural asset high on the...
Downtown Lenoir
A Friendly Downtown of Makers & Innovators In an effort to remain a competitive place to live, work, and visit,...
Neck of the Woods
A Regional Commitment to Local Food Tourism Destination by Design worked with seven counties in the High Country...
Appalachian Food Trail
This may no longer be grandma’s Appalachia, but her influence can’t be missed. Destination by Design...
Blue Ridge National Heritage Area
Promoting a Centuries-Old Tradition Destination by Design developed a strategic marketing plan for the Blue Ridge...
Mountains-to-Sea Trail Marketing
Promoting North Carolina's Flagship Long-Distance Trail Destination by Design led a strategic planning process to...
