There's more to the view.The Appalachian Mountains are home to a plethora of special places and people. Chimney Rock,...
Brand Strategy Development
A logo is only as good as the strategy behind it. Our branding process begins with in-depth, community-wide research and stakeholder engagement, and culminates with a Strategic Brand Platform- a well-articulated, written strategy document outlining all elements needed to execute branded activities for your community. This includes Brand Positioning Statements, Key Marketing Messages, Brand Story Themes, Brand Goals, Objectives, and more.
Community Brand for the City of Randleman
Experience the Deep End of the Piedmont.Destination by Design created a place brand strategy and accompanying visuals...
Southwest Wyoming Branding Strategy
Branding the Wasatch FrontierIn collaboration with TPMA, Destination by Design developed a community branding strategy...
Downtown Spindale Streetscape & Branding
Breathing New Life into Downtown SpindaleA multi-pronged project to increase pedestrian mobility, develop a branding...
Blacksburg, SC: Branding & Streetscape + Park Plan
Reviving the Old Iron CityAn integrated branding & streetscape plan that aims to connect more people to downtown...
Community Brand for Downtown Boone
A Visual Identity for the Heart of the High Country
Alleghany County Branding & Image Building Campaign
Re-imagining the Heart of the Blue Ridge Destination by Design crafted a comprehensive brand strategy for Alleghany...
Anne Springs Close Greenway Promotional Video
Get Close to NatureGet Close to NatureDbD produced a promotional video for the Anne Springs Close Greenway that will...
Haw River State Natural Area Trails Plan Video
In the rapidly urbanizing Triangle Region of North Carolina, the Haw River is a vibrant natural asset high on the...
Downtown Lenoir Community Branding Campaign
A Friendly Downtown of Makers & Innovators In an effort to remain a competitive place to live, work, and visit,...
Neck of the Woods Local Flavor Trail
A Regional Commitment to Local Food Tourism Destination by Design worked with seven counties in the High Country...
Appalachian Regional Food Trail & Map
This may no longer be grandma’s Appalachia, but her influence can’t be missed. Destination by Design...
Blue Ridge Music Trails of NC
Promoting a Centuries-Old Tradition Destination by Design developed a strategic marketing plan for the Blue Ridge...
NC Mountains-to-Sea Trail Comprehensive Marketing Plan
Promoting North Carolina's Flagship Long-Distance Trail Destination by Design led a strategic planning process to...
