Every community is unique. Our in-house Communications Studio offers a range of branding services to help your community uncover and communicate its story, including brand research, community and stakeholder engagement, strategy creation, logo and identity design, as well as brand implementation.
A logo is only as good as the strategy behind it. Our branding process begins with in-depth, community-wide research and stakeholder engagement, and culminates with a Strategic Brand Platform- a well-articulated, written strategy document outlining all elements needed to execute branded activities for your community. This includes Brand Positioning Statements, Key Marketing Messages, Brand Story Themes, Brand Goals, Objectives, and more.
Our graphic designers will translate your new identity into various formats to appeal to your target market. By creating custom color schemes, typefaces, image treatments, iconography, and messaging, we ensure your custom logo and tagline visually communicate your brand message within seconds to your target market.
Not simply a logo, we deliver brand systems complete with logo variations, primary and secondary color pallets, associated fonts, brand patterns, and icons exported into every file type needed. Typically included is a style guide and brand standards book, providing clear instructions on usage to ensure your visual identity remains consistent throughout the years.
Effective wayfinding and signage are critical to establishing a sense of place and directing visitors to the best that your community has to offer. Our planning and design team is skilled at developing custom wayfinding systems that can extend visitor stays and expand your brand into the built environment.