Eric Woolridge, AICP
Director of Planning and Business Development
Eric’s passion includes land use planning, small-town and rural economic development, and greenway, bike, and ped planning. He has worked as a professional planner in both the public and private sectors. He likes to ride his bike, play disc golf, and drink good coffee when he isn’t contemplating government/ citizen collaboration. Eric has a Masters in Public Administration from Appalachian State University.
Alex Gotherman, PLA
Urban Designer & Planner
Alex joined Destination by Design in 2013. As the Director of Design, Alex enjoys bringing our team’s best ideas into reality through the practice of Landscape Architecture. His ideal project employs the entire interdisciplinary team at DbD to discover and leverage a community’s unique assets. The cross-pollination of planning, design, engineering, and communication has led to innovative place-based designs throughout the southeast, including master plans, streetscape design, urban infill, parks, greenways, and one-of-a-kind signage + wayfinding packages. On a good day, Alex dreams big of creating exceptional places, and on a great day, he lives it – building a family farm in the summer, snowboarding in the winter, and as a devoted father year-round.
Jason Gaston, PE
Jason leads the Destination by Design Engineering team and has more than fifteen years of experience as a civil engineer. He has worked extensively in both the public and private
realms, including site engineering for downtown streetscapes, greenways, public parks and an array of private development throughout the southeast.
Director of Communications & Place Branding
Matt leads Destination by Design’s community branding and marketing-related projects, shoots & directs multimedia and web campaigns, and develops targeted brand strategies that promote quality of life and economic development. With a Masters degree in Communications and an undergraduate in Commercial Recreation & Tourism Management, Matt is passionate about helping communities uncover their true essence and communicate a shared vision.
Senior Graphic Designer
Joshua Thurman is a design veteran with over 20 years experience – Having worked with brands of all sizes and across industries including major companies like Wendy’s Restaurants and Wrangler Jeans. Drawing on these and other experiences he strives to create compelling design that is clean and timeless rather than trendy. His skills cover multiple design disciplines including brand identity creation, web and print design, photography, video production, music performance, writing and public speaking. Above all, Josh is passionate about people and loves to share in the joys of life with his wife and three daughters.
Art Director / Graphic Designer
“Solve the problem first, then make it beautiful”. That’s Dan’s motto. And through his time at design agencies, freelance endeavors, and with companies large and small, Dan brings a wide array of graphic design and art direction skills to the DbD team. From large e-commerce sites and digital advertising, to campaign design, brand development, illustration, animation, and more. Above all, Dan is passionate about providing thoughtful, strategic, and appropriate solutions for clients and their audiences.
With over 20 years of experience in the parks and recreation field, Tim has led recreational planning and programming efforts for outdoor recreation infrastructure improvements and collaborated with a diverse range of partners and private stakeholders on developing local and regional recreational opportunities. Tim has a passion for trails and greenways that provide a variety of experiences for users with a focus on long-term sustainability and natural resource conservation. A user and educator of trails, Tim is an avid trail runner and also enjoys sharing the science of sustainable trail design, construction, and management with others. Tim holds degrees in Forest Management, Parks and Recreation Management, and Geography.
Ron brings a wide variety of practical experience to Destination by Design, including multiple aspects of land use, environmental, and local government planning. With more than twenty years of
experience working as a Planner in western North Carolina and the Upstate of South Carolina, Ron has a thorough understanding of the various planning and development issues in the region. Prior to becoming a Planner, Ron served the public interest as a Geographer and GIS Specialist. He has earned a Bachelor of Science degree in Geography from Western Carolina University, a Master of Arts in Geography from Appalachian State University and has been a member of the American Institute of Certified Planners since 2008. Originally from Georgia, Ron has lived in the NC mountains with his wife and family since 1991. Outdoors he loves camping, hiking, boating, and motorcycling, and indoors, listening to scratchy records.
With roots in a small Colorado mountain town, Sydnie’s love of art and the outdoors has been nurtured through education and travel. Her skills build from transforming broad ideas and large scope concepts through attention to the subtlest details. She is passionate about the power of design to not only shape the spaces in which we live but also, its power to shape human connection within those spaces.
Keagan brings Geographic Information System (GIS) skills and field experience in safety and environmental compliance to the DbD team. As a GIS Specialist, Keagan strives to use the power of geospatial technology to help envision and develop a greater connection between people and their natural and built environments. Keagan holds a B.S. in Geography from Appalachian State University. Outside of work, he enjoys hiking, backpacking, reading, and running.
Lucas is passionate about helping others share their stories and experiences in an ever evolving digital age. He enjoys going on walks in busy places as a way to meet new people and learn about them and from them. “Many cultures go unnoticed and histories untold because they are not as flashy as a blockbuster movie, but they are still relevant and hold important lessons. It’s important that we seek out and promote those stories in a way that is relevant and relatable to today’s culture.” Lucas is a Denton, NC native and holds a B.S. in Electronic Media and Broadcasting from Appalachian State University.
Graphic Designer /Multimedia Producer
Zach is a graphic designer, professional photographer, and multimedia content creator with more than 10 years of experience. He has had the privilege of traveling the globe, living internationally in Moldova, as well as visiting many states in the US. In all his travels he has learned there is beauty everywhere just waiting to be witnessed. Zach lives in downtown Boone, NC with his wife and two children. He is a graduate of UNC-Chapel Hill where he studied Photojournalism. He also holds a Masters in Divinity from Columbia International University.
Web Developer / Designer
Nicole brings field accounting and office management experience to the DbD team. She keeps things flowing and organized! Nicole and her husband, Robert, spent 18 months in service to the community and people of Haiti.
Social Media Marketing Manager
Erin Welsh is an experienced marketing professional, content developer, and grammar nerd and serves as the social media storyteller of DbD. Driven by a passion for a good plot line, Erin takes pride in creating authentic growth through engaging content and well-written social media posts, blog entries, and newsletters. Additionally, Erin supports the work of the executive team with event coordination, recruitment, and the development of agency partnerships within both the design and economic development industries. Erin graduated from Elon University and is a longtime resident of the High Country. When she’s not working, you can find her buried in a book, lost on a trail, or exploring new places with friends and family.