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Team

On a good day we plan it.

Eric Woolridge, AICP

Eric Woolridge, AICP

Director of Planning and Business Development

Eric’s passion includes land use planning, small-town and rural economic development, and greenway, bike, and ped planning. He has worked as a professional planner in both the public and private sectors. He likes to ride his bike, play disc golf, and drink good coffee when he isn’t contemplating government/ citizen collaboration. Eric has a Masters in Public Administration from Appalachian State University.

Alex Gotherman, PLA

Alex Gotherman, PLA

Urban Designer & Planner

Bringing over eight years of experience in the design of edible, native, and ornamental landscapes, Alex’s passion lies at the interface of urban and rural planning, conservation, and agriculture. Using place-based sustainable design methods, Alex has worked on a wide variety of projects including commercial sites, campus master plans, pocket parks, greenways, and local food infrastructure.

Jason Gaston, PE

Jason Gaston, PE

Civil Engineer

Jason leads the Destination by Design Engineering team and has more than 15 years of experience as a civil engineer. He has worked extensively in both the public and private realms, including site engineering for downtown streetscapes, greenways, public parks, and an array of private development throughout the southeast. Jason has been part of the DbD team since 2013 and enjoys sailing and building and flying model airplanes with his kids. 
Matt Powell

Matt Powell

Director of Communications & Place Branding

Matt leads Destination by Design’s community branding and marketing-related projects, shoots & directs multimedia and web campaigns, and develops targeted brand strategies that promote quality of life and economic development.

With a Masters degree in Communications and an undergraduate in Commercial Recreation & Tourism Management, Matt is passionate about helping communities uncover their true essence and communicate a shared vision to the world.

Magnolia Hopkins

Magnolia Hopkins

Graphic Designer

A graduate of Appalachian State’s Graphic Design program, Magnolia is passionate about promoting quality of life and combining images and text to tell a story. Her supplementary skills in photography, video, illustration, copywriting, and social media make her a valuable asset for the DbD team and for clients looking to share messages with their communities. Whether designing a wayfinding system, developing a brand identity, or drafting an infographic, Magnolia is passionate about helping people find and experience unique destinations while empowering them to share their stories along the way.

Xavier Hall

Xavier Hall

Media Producer

Xavier holds a B.S. in Electronic Media and Broadcasting from Appalachian State University, and he is highly passionate about the world of cinematography and production. With skills in both video, audio and music production, Xavier brings creative excitement and  fresh eyes to the media table. He holds his work to a very high standard and strives to make every project look as cinematic as possible.

Tim Johnson

Tim Johnson

Senior Planner

With over 20 years of experience in the parks and recreation field, Tim has led recreational planning and programming efforts for outdoor recreation infrastructure improvements and collaborated with a diverse range of partners and private stakeholders on developing local and regional recreational opportunities.  Tim has a passion for trails and greenways that provide a variety of experiences for users with a focus on long-term sustainability and natural resource conservation.  A user and educator of trails, Tim is an avid trail runner and also enjoys sharing the science of sustainable trail design, construction, and management with others.  Tim holds degrees in Forest Management, Parks and Recreation Management, and Geography.

Dan Cox

Dan Cox

Art Director / Graphic Designer

“Solve the problem first, then make it beautiful”.  That’s Dan’s motto. And through his time at design agencies, freelance endeavors, and with companies large and small, Dan brings a wide array of graphic design and art direction skills to the DbD team. From large e-commerce sites and digital advertising, to campaign design, brand development, illustration, animation, and more. Above all, Dan is passionate about providing thoughtful, strategic, and appropriate solutions for clients and their audiences.

Sydnie Kroneberger

Sydnie Kroneberger

Landscape Designer

With roots in a small Colorado mountain town, Sydnie’s love of art and the outdoors has been nurtured through education and travel. Her skills build from transforming broad ideas and large scope concepts through attention to the subtlest details. She is passionate about the power of design to not only shape the spaces in which we live but also, its power to shape human connection within those spaces.

Sunny Morgan

Sunny Morgan

Web Developer / Designer

We call him our resident magician, but in reality Sunny is a web developer, graphic designer, programmer, and photographer with more than 15 years of experience. Sunny develops custom interactive websites to promote public engagement and assists with marketing place-based assets for DbD clients.The field of urban planning, design, and place branding provides a perfect conduit for Sunny to use his technical and creative skills to enhance quality of life. If you meet Sunny, prepare to ponder what just might be possible.

Keagan Massie

Keagan Massie

GIS Specialist

Keagan brings Geographic Information System (GIS) skills and field experience in safety and environmental compliance to the DbD team. As a GIS Specialist, Keagan strives to use the power of geospatial technology to help envision and develop a greater connection between people and their natural and built environments. Keagan holds a B.S. in Geography from Appalachian State University. Outside of work, he enjoys hiking, backpacking, reading, and running.

Lucas Hicks

Lucas Hicks

Media Producer

Lucas is passionate about helping others share their stories and experiences in an ever evolving digital age. He enjoys going on walks in busy places as a way to meet new people and learn about them and from them. “Many cultures go unnoticed and histories untold because they are not as flashy as a blockbuster movie, but they are still relevant and hold important lessons. It’s important that we seek out and promote those stories in a way that is relevant and relatable to today’s culture.” Lucas is a Denton, NC native and holds a B.S. in Electronic Media and Broadcasting from Appalachian State University.

Dustin Davis

Dustin Davis

Landscape Designer

Having experience in both private sector landscape architecture and public sector planning, Dustin is intrigued by how good design shapes communities. With a Bachelors degree in Landscape Architecture, Dustin is passionate about creating places that are not only beautiful but serve the best purpose possible. Dustin has a wide range of interests including master planning, greenways, historic garden design, urban design, and city planning. Dustin is a graduate student
working towards a Master of Public Administration.

Catelyn Mitchell

Catelyn Mitchell

Planning Technician

Catelyn brings a combined passion for recreation, public space, and placemaking to the DbD team. With experience in both public and private sector recreation, she is inspired by the power of places to connect individuals within a community.  In her spare time, Cate enjoys playing music, running, and traveling. She holds a B.S. in Recreation Management from Appalachian State University.

Nicole Higgins

Nicole Higgins

Controller

Nicole brings field accounting and office management experience to the DbD team. She keeps things flowing and organized! Nicole and her husband, Robert, spent 18 months in service to the community and people of Haiti. I hope you get a chance to meet her; she’s pretty awesome.

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