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Team

planning + promoting quality of life

Eric Woolridge, AICP

Eric Woolridge, AICP

Founder & Principal

Eric’s passion includes land use planning, small-town and rural economic development, and greenway, bike, and ped planning. He has worked as a professional planner in both the public and private sectors. He likes to ride his bike, play disc golf, and drink good coffee when he isn’t contemplating government/ citizen collaboration. Eric has a Masters in Public Administration from Appalachian State University.
Alex Gotherman, MLA

Alex Gotherman, MLA

Urban Designer & Planner

Bringing over eight years of experience in the design of edible, native, and ornamental landscapes, Alex’s passion lies at the interface of urban and rural planning, conservation, and agriculture. Using place-based sustainable design methods, Alex has worked on a wide variety of projects including commercial sites, campus master plans, pocket parks, greenways, and local food infrastructure.
Matt Powell

Matt Powell

Director of Communications & Place Branding

Matt is passionate about helping communities uncover their true essence and communicate a shared vision to the world. He leads DbD’s community branding and marketing-related projects, shoots & directs multimedia and web campaigns, and develops targeted brand strategies that promote quality of life and economic development. With a Masters in Communications and an undergrad in Recreation & Tourism Management, Matt spent 12+ years working for international organizations, creating compelling images, and developing communications strategies to convey critical needs to private and public partners.  

Claudia Rainey, RLA

Claudia Rainey, RLA

Urban Designer

After obtaining a Masters in Landscape Architecture from Clemson, Claudia worked for seven years in a city-county planning department in South Carolina, where she was the historic preservation planner, as well as handling greenway planning and helping re-write the landscaping ordinance. She studied Visual Arts at UNCSA and holds a B.S. in Environmental Health from ECU. Now a licensed landscape architect in the state of South Carolina, Claudia particularly loves solving urban design problems related to connectivity. She has two amazing daughters, and her interests include gardening, making art, cooking, and hiking with her dog, Cosmo.
Keagan Massie

Keagan Massie

GIS Specialist

Keagan brings Geographic Information System (GIS) skills and field experience in safety and environmental compliance to the DbD team. As a GIS Specialist, Keagan strives to use the power of geospatial technology to help envision and develop a greater connection between people and their natural and built environments. Keagan holds a B.S. in Geography from Appalachian State University. Outside of work, he enjoys hiking, backpacking, reading, and running.
Dan Cox

Dan Cox

Art Director / Graphic Designer

“Solve the problem first, then make it beautiful”.  That’s Dan’s motto. And through his time at design agencies, freelance endeavors, and with companies large and small, Dan brings a wide array of graphic design and art direction skills to the DbD team. From large e-commerce sites and digital advertising, to campaign design, brand development, illustration, animation, and more. Above all, Dan is passionate about providing thoughtful, strategic, and appropriate solutions for clients and their audiences.
Sunny Morgan

Sunny Morgan

Web Developer / Designer

Sunny is a web developer, graphic designer, programmer, and photographer with more than 15 years of experience. The planning, design, and promotion industry provides a new conduit for Sunny to use his technical and creative skills. Sunny develops custom interactive websites to promote public engagement and assists with marketing place-based assets for DbD clients. If you meet Sunny, prepare to ponder what just might be possible.
Blair Bodnarchuck

Blair Bodnarchuck

Graphic Designer

A Raleigh, NC-native, and an Appalachian State University graphic design graduate, Blair brings a modern, yet distinguished perspective to her specialty of branding, identity and editorial design. With supplementary skills in photography and video, which inform her storytelling capabilities, as well as her illustration and hand-lettering. Blair is a well-rounded creative and enjoys using this full spectrum of skills to develop and enhance community branding initiatives.
Cody Mitchell

Cody Mitchell

Planning Technician

Cody brings a combined passion for recreation, public space, and placemaking to the DbD team. With experience in both public and private sector recreation, he is inspired by the power of places to connect individuals within a community.  In his spare time, he enjoys playing music, running, and traveling. He holds a B.S. in Recreation Management from Appalachian State University.
Nicole Higgins

Nicole Higgins

VP of Misc. Stuff

Nicole brings field accounting and office management experience to the DbD team. She keeps things flowing and organized! Nicole and her husband, Robert, spent 18 months in service to the community and people of Haiti. I hope you get a chance to meet her; she’s pretty awesome.
Halee Ratliff

Halee Ratliff

Planning Intern

Halee is a senior public administration and planning student at Appalachian State University and will graduate in December 2018. She is passionate about rural greenway planning and community branding. Halee has experience in local government and community planning, most recently completing an internship with the Town of Dobson in summer 2018. After obtaining her Masters of Public Administration in May 2020, Halee plans to pursue a career in local government management.
Jason Gaston, PE

Jason Gaston, PE

Civil Engineer

Jason leads the Destination by Design Engineering team and has more than 15 years of experience as a civil engineer. He has worked extensively in both the public and private realms, including site engineering for downtown streetscapes, greenways, public parks, and an array of private development throughout the southeast. Jason has been part of the DbD team since 2013 and enjoys sailing and building and flying model airplanes with his kids. 

 

Lucas Hicks

Lucas Hicks

Media Producer

Lucas is passionate about helping others share their stories and experiences in an ever evolving digital age. He enjoys going on walks in busy places as a way to meet new people and learn about them and from them. “Many cultures go unnoticed and histories untold because they are not as flashy as a blockbuster movie, but they are still relevant and hold important lessons. It’s important that we seek out and promote those stories in a way that is relevant and relatable to today’s culture.” Lucas is a Denton, NC native and holds a B.S. in Electronic Media and Broadcasting from Appalachian State University.