McDowell County, NC Tourism Brand & Marketing Plan

McDowell County is well-endowed with the mystical wonders of the Blue Ridge, yet their department of tourism was in need of a brand strategy to leverage this compelling story. And DbD delivered it. The “Blue Ridge Mountain Wonderland” is an innovative, outdoor-driven identity capable of attracting a new generation of outdoor travelers, and providing a perfect platform to showcase their abundant tourism resources, such as Lake James, the Catawba River, the Blue Parkway and Pisgah National Forest.

Elkin stickers mockup

A Complete Identity Package

Elkin Brand Guide Cover
Elkin style guide usage
Elkin style guide pages
Elkin Primary Logo
Elkin Sticker logo
Elkin Tagline
Elkin Brand Marks

Marketing Plan

Commercial Video

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