Mountain Wonderland

McDowell County, NC Destination Branding & Marketing Plan

McDowell County is well-endowed with the mystical wonders of the Blue Ridge, yet their department of tourism was in need of a brand strategy to leverage this compelling story. And DbD delivered it. The “Blue Ridge Mountain Wonderland” is an innovative, outdoor-driven identity capable of attracting a new generation of outdoor travelers, and providing a perfect platform to showcase their abundant tourism resources, such as Lake James, the Catawba River, the Blue Parkway and Pisgah National Forest.

Elkin stickers mockup

A Complete Identity Package

Elkin Brand Guide Cover
Elkin style guide usage
Elkin style guide pages
Elkin Primary Logo
Elkin Sticker logo
Elkin Tagline
Elkin Brand Marks

Marketing Plan

Commercial Video

Custom Photography

Brand Application

Elkin ipad site mockup
Elkin ipad site mockup
Elkin ipad site mockup
Elkin stickers mockup
Elkin t-shirt mockup