A Visual Identity for the Heart of the High Country
Downtown Place Brand
Downtown Boone Development Association
Other deliverables included logo development, a brand style guide, and mural design as well as business card, envelope, and letterhead designs for the Downtown Boone Development Association.
Establishing a Vision
DbD presented the Town of Boone with this rendering and a vision to create a massive mural on Depot Street in Downtown Boone.
This mural concept was met with much excitement by the community. The property owner agreed and an underwriter helped make the project happen.
Through a series of consultations with the branding committee and one public meeting, we reviewed previous community and stakeholder research, established three conceptual design directions, brainstormed and considered multiple taglines, and refined chosen concepts to arrive at a successful brand for Downtown.
COMMUNITY BRANDING WORKSHOP