Downtown Shelby

Land Of Rhythm

Cleveland County Tourism

Cleveland County, NC, known to some as an Americana roots-music mecca, is poised for growth as a tourism destination. Until now, they had never undertaken a strategic, holistic evaluation of their tourism product and potential for brand evolution. How could the County begin to leverage what they do have, while broadening their appeal to a wider audience of cultural and outdoor enthusiasts? Enter “The Land of Rhythm”, an innovative brand solution that beckons visitors to “Find Your Rhythm Here”, whatever it may be. Project deliverables also include a new DMO website and content strategy. This project is freshly minted and planning for a 2021 roll-out.

Website Design
Brand Development
Discovery and Analysis

Cleveland County brand assets
Cleveland County survey mockup
Visit Cleveland County logo
Cleveland County T-Shirt mockup
Visit Cleveland County 5 pillars
Cleveland County business card mockup
Visit Cleveland County 5 pillars
Visit Cleveland County print uses
Cleveland County website mockup
visit Cleveland County logos
Cleveland County print materials mockup

Brand Guide

Cleveland County brand guide mockup cover

Video Production