Life in SOVA.
Along the southern border of Virginia lies a four county region that is known for it’s sprawling pastures, rolling hills, streams, lakes, forests and even mountains. Tucked into that landscape are cities and towns which capture the heart of this mostly rural region and display it proudly. DbD was called upon by the West Piedmont Council of Governments to create a brand and a corresponding campaign which would highlight their region, its people and its unique charm. In response we created the “Life In SOVA” campaign which helped give an identity to Virginia’s West Piedmont as they rose to overcome the unique small town challenges created by the Covid-19 pandemic.